617 Collective Acquires Zanahoria Azul, Bolstering Creator Economy Presence in Latin America

Key Abstract

617 Collective acquires Zanahoria Azul, a leading influencer talent management agency.
Expands footprint into the high-growth U.S. Hispanic and Latin American influencer markets.
Leverages Zanahoria Azul's curated talent model and cultural relevance for brand campaigns.
Reinforces 617 Collective's partner-holdco model, preserving agency independence while providing growth support.

Impact - Why it Matters

This acquisition signifies a strategic move into the rapidly expanding Latin American creator economy, leveraging Zanahoria Azul's cultural relevance. It reinforces the value of founder-led agencies within a unique partner-holdco model, fostering growth in a market projected to exceed $8 billion, while catering to influential consumer segments.

Summary

NEW YORK, NY – April 01, 2026 – 617 Collective, a distinct holding company focused on founder-led agencies in the creator economy, announced the acquisition of Zanahoria Azul. This Miami-based influencer talent management agency is renowned for representing culturally relevant creators and delivering high-impact campaigns across the U.S. and Latin America, with a strong emphasis on the influential U.S. Hispanic market and expanding into Mexico.

The acquisition significantly bolsters 617 Collective's presence in the rapidly growing creator economy, expanding its talent representation and influencer marketing capabilities. This strategic move aligns with the Latin American influencer marketing sector's projection to exceed $8 billion by 2030. Zanahoria Azul differentiates itself with a curated talent model, prioritizing strategic fit for brands to ensure measurable campaign ROI.

Under 617 Collective's unique partner-holdco model, Zanahoria Azul will retain its independent brand and leadership, gaining access to capital, shared infrastructure, and strategic growth support. "This acquisition reflects our conviction in the creator economy and our commitment to backing founder-led agencies without compromising what makes them valuable," affirmed Cynthia Monroy, Managing Partner of 617 Collective.

617 Collective Acquires Zanahoria Azul, Bolstering Creator Economy Presence in Latin America

Key Abstract

617 Collective acquires Zanahoria Azul, a leading influencer talent management agency.
Expands footprint into the high-growth U.S. Hispanic and Latin American influencer markets.
Leverages Zanahoria Azul's curated talent model and cultural relevance for brand campaigns.
Reinforces 617 Collective's partner-holdco model, preserving agency independence while providing growth support.