HPA Talent Signs Viral Sports Content Creator Dong Kim Ahead of 2026 World Cup

NEW YORK, NY, March 20, 2026 – HPA Talent, a leading sports and soccer-focused talent management company, proudly announces the signing of Chicago-based content creator Dong Kim. Known for transforming sports, travel, and food into viral, culturally resonant moments, Kim has amassed over 130 million views globally. His signature blend of humor-driven, cinematic storytelling captures the authentic wins, losses, and fan culture of football (soccer), delivering it with relatability and a sharp creative voice. Dong's long-term vision is to become the “Anthony Bourdain of sports,” connecting people through the beautiful game.

This strategic partnership arrives as the world anticipates the 2026 FIFA World Cup, a pivotal cycle in global sports. Paris D'Jon, CEO of HPA Talent, emphasized, “Dong represents exactly where content is going. He’s not just creating videos — he’s telling stories that connect emotionally with fans around the world.” Kim’s versatility, extending beyond football to include golf, travel, food, and lifestyle, positions him as an invaluable partner for brands seeking to engage diverse global sports audiences with authentic, scalable, and culturally relevant content.

HPA Talent will collaborate closely with Dong Kim to amplify his brand partnerships, expand his global presence, and unlock new content opportunities across major sporting events, including the 2026 FIFA World Cup and the Olympics. Dong expressed his excitement, stating, “HPA has the reputation and experience to take my career to the next level.” This collaboration leverages HPA Talent's extensive experience as the largest provider of soccer-focused marketing talent in the U.S., delivering over 800 brand activations annually.